What makes customers vote in your favor?
Survey after survey overwhelmingly confirms more than 70% of customers decide to do business with an organization based on the level of the experience delivered by the people in the organization. It's human nature!
People do business with people they know, like and trust. When leaders and staff become a focused, customer-centric team performing at consistently high levels, customers will reward you with their business and their friends. Revenue and profit will soar, year-over-year!
Company 'A' has 3,000+/- customers, an impressive marketing budget and full-time sales people. The company posted a loss in 2008 and 2009. Company ‘B' has 3,000+/- customers, virtually no marketing budget and no outside sales payroll. They increased profit in 2008 and 2009 by 13% and 17%, respectively.
What recession! What's the difference? Company ‘B' focuses on creating customer advocates that refer more customers that become advocates. It's exponential. The CEO said, "why would I rely on unknown marketing and sales people, when I know I can create an army of customers that do it for me for free?" No brainer? Can you do it? Sure you can!